Resume
Experience
MAY 2022 - PRESENT
Manager, User Experience & Service Design
Tawuniya
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Planning a coherent UX strategy that meets measurable business goals, & partnering with key stakeholders to demonstrate how design-thinking leverages of the organisation's digital ecosystem.
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Co-producing key UX artifacts such as customer journey maps, service blueprints, information architecture, prototypes, design systems, personas and usability reports.
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Overseeing and coaching a team of user researchers, UX designers and developers, and establishing delivery priorities, products roadmaps and performance metrics to maintain consistency across products and services.
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Working across business lines, with an end-to-end view, and employing agile and user-centric methods, to provide a seamless experience across all customer touch points.
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Communicating design decisions to executive stakeholders and synthesising the feedback.
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Collating and analysing qualitative and quantitative data and insights from a variety of sources to assess pain points and opportunities.
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Advocating and demonstrating a design thinking process, and facilitating innovation workshops with cross-functional stakeholders.
OCT 2021 - APR 2022
Senior Digital User Experience Designer
Red Sea Global - of Public Investment Fund (PIF)
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Taking a lead role in supporting the planning and execution of digital platforms initiatives and services, ensuring alignment to business timelines and requirements to maximise the reach of target audience and conversion.
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Leading the optimisation of all digital platforms touch points, including websites, intranets and apps of all TRSDC’s subsidiaries and projects (such as AMAALA), to ensure the best user experience.
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Working with key internal stakeholders to understand and implement their digital platform requirements & with external agencies to identify & address any bugs, issues or new requirements.
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Conducting user research and delivering journey maps, wireframes and prototypes.
JUN - OCT 2021
Senior UI/UX Designer
Saudi Federation for Cyber Security and Programming (SAFCSP)
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Participated in redesigning SAFCSP platforms for the "Launch.sa" event.
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Creating and assessing design solutions based on user research input, user goals, and business requirements for "Satr eLearning Platform" (formerly known as "Tuwiq Academy") for both web and mobile.
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Working closely with engineers/developers and QA testers ensuring that the product is developed according to experience and design specifications.
2014 - 2021
Faculty Lecturer
University of Jeddah
Department of Software Engineering. College of Computer Science and Engineering.
Courses:
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Human Computer Interaction.
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User Experience Design.
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Database Management Systems.
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Web Development.
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Software Project Management.
2020 - 2021
UX Design Lead & Project Manager
University of Jeddah
Project: Post COVID19 - Upgrading Web Portal Services and Data Management System of e-Learning & Distance Education Center at University of Jeddah.
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Lead the team in expanding mastery of the business goals of each design request and pushing back on stakeholders with innovative UX/UI proposals.
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Empower and mentor designers in the team, fostering a collaborative, productive, and positive environment within a growing team.
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Lead design strategy activities to understand user needs & business opportunities, uncover business/user needs.
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Iterate daily by communicating daily with senior stakeholders on new product ideas
JUN - DEC 2019
Instructional Associate: User Experience Design Course
Misk Foundation & General Assembly
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Working closely with one or more lead Instructors to guide students in user experience design.
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Supporting students and ensuring a smooth learning process in/out class.
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Facilitating a safe, supportive, and energetic community that accommodates the various needs and learning styles of students.
2011 - 2012
Software Developer
The National Commercial Bank
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Managing mortgages LOS (Loans Origination System) projects; in aim to improve and maintain the efficiency of calculating and generating related documents and contracts.
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Administrator of IBM Rational Team Concert for Release Management and Version Control of Core Banking systems projects.
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Maintaining security, backup, and redundancy strategies.
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Providing first and second level support for core banking systems.
Education
Master of Science
Computer Information Systems
Kingston University, London, UK.
Bachelor of Science
Computer Information Systems
King Abdulaziz University, Jeddah, KSA.
Accredited Service Design Practitioner
Accreditation
Service Design Network
User Experience Design
Professional Certificate
User Experience Design
Intensive Course
General Assembly
Tools I Use
How I work
DISCOVERY
Business Strategy
Stakeholder Interviews
Business Goals
Success Metrics
Competitor Analysis
Market Research
Heuristic Analysis
Task Analysis
Feature Analysis
User Research
Screeners
Surveys
Interviews
Contextual Inquiry
User Goals
SYNTHESIS
User Personas
Problem Statement
Behaviors
Goals & Needs
Use Cases
User Scenarios
Storyboards
Content Strategy
Card-sorting
Sitemaps
Feature Prioritization
Affinity Diagrams
DESIGN
User Flows
Task Flows
Sketching
Paper Sketches
Design Studios
Wireframes
Lo-to-Hi Fidelity
Annotated Wireframes
Prototyping
Paper Prototype
Lo-to-Hi-fi Mockups
TEST
Usability Testing
Testing Insights
Expert Review
User Feedback
A/B Testing
ITERATE
Analyze
Refine Design
Test
Repeat
Launch
Technical Skills
Python, Java, C++, C#
Project Management (DSDM Agile, Prince2)
DBM (MySQL,Sybase, Oracle)
Web Development (HTML,CSS,PHP, JavaScript)
Graphic Design (Adobe Apps)
User Experience Design (Prototypes, wireframes, personas, user journey, testing, visuals)
Data Analysis (Data Visualization, Critical Thinking, Machine Learning)
Languages
Arabic (native)
English (proficient)
Certificates
2021
User Experience (UX) Design Professional Certificate
by Google
Artificial Intelligence (Intermediary) - 19 Certificates
by Ministry of Communications and Information Technology of Saudi Arabia
Artificial Intelligence (Foundation) - 12 Certificates
by Ministry of Communications and Information Technology of Saudi Arabia
2020
Enterprise Design Thinking Practitioner
by IBM
User Research: Methods and Best Practices
by Interaction Design Foundation
2019
Design Research
by KKUx
2013
(AgilePM®) Agile Project Management DSDM Atern Foundation
by Agile Business Consortium
2012
Project Management Fundamentals
by Project Management Institute